So the weathervane of the dead tree press has shifted again.Will they be able to claim that they won the next election for the Tories, or has the influence that they had in the eighties and nineties been eroded by more sophisticated media?
Certainly the younger generations rely more on Facebook and Google for news than any slanted newspaper.
In Scotland the SNP managed to form a government in the teeth of a hostile press; yet in the comments section of the online Scotsman and Herald there were many rebuttals of those papers editorial stances.Did they make a difference?
So, what now for the Scottish Sun? A cleft stick indeed.Does the SNP need or even want it's support? If they go with the Tories they will lose readers to the Record, support Labour and they will probably have to write a whole different edition to the English one.
Mind you that probably wouldn't take too long...